Lowe's + Smart Home Technology

We were tasked with redoing the smart home security display at Lowe's. We dug a little deeper and quickly discovered that no one was in the smart home technology aisle. Crickets chirped, even Lowe's employees did not know what was on display. We interviewed dozens of Lowe's customers and discovered that Lowe's was the place they went to get the tools they needed to accomplish a project. Many feared smart home technology and were hesitant to install it in their homes. We discovered that we did not merely need to redesign a display, we needed to reintroduce the Lowe's customer to smart home technology not as technology, but with imagery that they could trust. Our strategy was to show that smart home technology is as simple and empowering as the tools in a toolbox.